Casual Fans

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There is massive competition for those die-hard fans. It’s deep and rich and aggressive. However, who is tailoring their message and markting to casual fans? I assume the casual fans listed here are simply consuming content directed at die-hard fans, they’re just doing it less often, which is why they’re defined as ‘casual.’ But, what if they could be reached in a manner that was simple, direct and complete, but in a passive way that worked in to their schedules? This seems like an untapped audience.

 

 

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