Archive for April, 2013

Casual Fans

April 29, 2013


There is massive competition for those die-hard fans. It’s deep and rich and aggressive. However, who is tailoring their message and markting to casual fans? I assume the casual fans listed here are simply consuming content directed at die-hard fans, they’re just doing it less often, which is why they’re defined as ‘casual.’ But, what if they could be reached in a manner that was simple, direct and complete, but in a passive way that worked in to their schedules? This seems like an untapped audience.




Infographic: Social media’s influence on sports

April 29, 2013


Future Social Profiles

April 29, 2013

It is amazing to me that only one of my friends, who are parents, own the domain names of their children. It’s 2013, they have kids who will enter the job market around 2030, and they’re not considering what the world might look like at that point.

Sadly, I think they’re still operating as though college, resumes and conventional expectations are still the only path forward. The moment my wife and I picked a name for our baby, a month or two before she was born, I registered her a .com, a Twitter and Facebook account, and a Yahoo! and Gmail address. Frankly, to think these tools will even be relevant when she’s older is just as naive… but, at least I have them and someone else doesn’t.

Instant Reaction

April 29, 2013

The way our culture and media has evolved, most people expect every one to have an opinion or reaction about every thing. I disagree.

To me, any one who knows their definitive position or claims to have all the answers immediately is usually full of shit. Personally, I like to think about things, listen to others, get other opinions, do research, think more, see if any new evidence pops up, and then I’ll form an opinion, assuming the topic is something I’m even qualified or capable of knowing enough about to do so.

For instance, when the Mets named Terry Collins to be their new manager, I got calls and e-mails asking me to react. React to what? The guy hadn’t even officially been announced as manager, nor had he put on a uniform to manage a game, and I’m supposed to have a judgement on his tenor at the wheel. That’s ridiculous.

So, I said, I’ll need to see how the GM builds the roster, which will take time, then see how Collins leads that team, which will take even more time. Then and only then will I have enough evidence to judge his actions and the hiring as a whole. This bothers people. I don’t care. This is who I am, and I bring that curiosity and humility to, and use it to create content that most likely resonates with people reading, since, as fellow fans, they probably have the same curiosity and questions that I do.